Friday, February 22, 2013
8. Watch the Watch
On a similar note to my last post with Google Glass, Apple is also trying to innovate and do something new. Apple has begun its initial phase of the iWatch. Just like earlier mentioned, I believe that this move towards the iWatch is to move away from the fierce battle that is currently ongoing in the smartphone market space. The iWatch also functions as a smartphone as it is designed to be a wrist sized companion to the smartphone. The watch market is huge, and bringing this 'smart' element to a watch is never done before. However, just like the google glass, its uses may be good, but whether consumers will purchase such items is a totally different issue. While the concept of the iWatch is great and novel, a lot remains to be seen when further developments take place and we should definitely keep watch on the watch.
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I also think that developing new products like this will enable the company away from the smartphone patent wars too. However, I also have a feeling that they'll enter a new set of wars, especially if this iWatch becomes a big hit and other companies start to produce similar products.
ReplyDeleteThere are actually a number of 'smart watches' already on the market that let you sync with your phone, monitor heart rate and any other number of super nifty futuristic things.
ReplyDeletehttp://blog.laptopmag.com/top-5-smart-watches
I bet that all new entrants to this market, such as Apple, will probably face some immediate patent litigation from existing companies looking to keep firm out.