3. Winning a Battle, Losing a War

Most people think that winning battles will automatically lead to winning the war. However, it is not always true. In fact, winning the battle but losing the war happens quite often. I recently came across an article about the battle between the two leaders in the smartphone market: Apple and Samsung. It explained how Apple was in this particular situation, where it is winning battles against Samsung, but still losing the war because of its huge sales. The article took an interesting approach by mentioning that the huge sales that Apple is getting from the iPhone is in fact causing it to lose the war. This perspective, although shocking, has some truth in it. As the article mentions, Apple is losing this war because it cannot obtain a sales ban against Samsung and a huge factor is because they have not shown that they suffered huge financial losses due to high iPhone sales. Without this ban, consumers like us will then have these two options still, causing us to be aware that Samsung is around and in the market, thus influencing our preferences and future purchases. It seems like Apple has to take a different approach to eliminate its main competitor.