7. Is the Glass shattered?

There has been a recent hype about Google glass, and videos of it are on youtube. The technology itself and the idea is really unique and refreshing, resulting in huge amounts of patents involved in the process of making this product. Despite this huge step that Google has taken, its success have yet to be seen. The design of the glass might not be appealing for now, as it just makes people look weird, but this might be changed in future. Since design and usefulness are things that consumers care about, it is really hard to say how well received the glass will be. It will definitely be interesting to see how Google will change the design, to fit consumers' wants. Developing the glass is definitely a strategic choice which Google has made. With the smartphone market still growing, but with many battles among different companies, Google will be the first to enter the glasses space. This will then promote Google's name and might even allow them to compete better in their smartphone market. The risks are high, but the returns are also high. Whether or not the Glass is shattered or shatters remains to be seen.