5. Enemy or Friend?

As I talked about in my previous post, Apple is winning battles against Samsung, but not the war. A recent article I read talked about the love-hate relationship between them, and suggested that maybe cooperating with each other might be the right way to go, and I think that might not be a bad idea after all. Apple hates Samsung as a competitor in the smartphone industry, but needs it as its supplier. Samsung then has this 'bargaining' chip until Apple has another alternative of supplier. From this angle, it seems like Apple is on the losing side, even if it is winning the patent battles. Overall, both are huge companies and they depend on one another to do even better. Instead of kicking the other person out of the game, why not allow both to enjoy the game together and share the enjoyment? Greed might cause the downfall of both companies if they continue to fight each other. Both will lose resources, and the winner might still be worst off because other players will be able to take advantage of the situation.