Apple had previously gained $600 million in damages from Samsung over 2 of their phones in a lawsuit on March 1st. However, Apple does not seem satisfied with this ruling because they wanted an initial damage amount of $1.05 billion. This $450 million gap has made Apple unhappy, as they try to reduce the gap by claiming that the jury has made an error in accounting for the damages, amounting to $85 million.
This may seem like a valid move by Apple because they can maximize their claim on a single lawsuit. However, I personally feel that it might be counter productive because of the additional effort needed to be put in, and the risk of the lawsuit. Apple is fighting a strong opponent, and risk strong retaliation if the compensation amounts too huge. In addition, winning a lawsuit is already tough and time consuming enough. Having another round of lawsuit to increase the damages will take more time and drain more resources of both parties. In the end, most of the additional damages might go to the lawyers instead of Apple, if Apple even wins the next round.
I understand $85 million is a lot, but that is a lot less from what they were originally going to receive. Like you explained, I think this is pretty counterproductive for Apple. Since they have plenty of other lawsuits to focus on, it would be better for them to move on.
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